Why does one need to optimize one’s respective on-page experience of their respective sites online?
In today’s time and age, one’s reputation is dependent on one’s actions on the ground as well as online with the visibility there what they do there and how they behave.
It is imperative for any brand or individual, to take a deep dive into their reputation online once created, duh! Of course everyone today knows that but how should that be done ideally or at least to the best of our knowledge, is what we would like to share our thoughts on?
Since everyone is online, it goes without saying that we should take care of the online world like a pro every single time we deal there. This is where we at LCV ( Learning Curve Ventures) come in! If you have a brand, we would align with your brand and take things forward for the better and if you are thinking of creating something new, we love helping you out with that!
THE PROCESS WE FOLLOWED..
Believe in the process, it takes time, but it surely also gives results and works! Once you are rolling, it’s up to you how to steer the brand!
Top things to keep in mind while doing your website optimization?
- Get full site audit done for your site by a legit digital marketing professional
- Align your goals for your site with your service providers
- Seo should be implemented from a top-down approach, which means that it should be adopted from the top-down in the company’s hierarchy, non-negotiable.
- Seo is an ongoing process and takes some time to reflect but the results are highly impactful and beneficial for the brand in the long run online.
- Focus on the on-page optimization with a legit reliable tool such as SEMrush. We got your back! We believe in using relevant tools out there along with the relevant knowledge about the topic, getting the most optimal results going forward
- Align your goals for your site with the results on SEMrush
- With the results of SEMrush, work on your on-page site optimizationOnce corrections are implemented, run the program again and compare the results
- We have been doing this for our brand and polishing things as we go, hence
- The corrections do take a couple of days to a few days to reflect on the site, if done right, it surely reflects!
WHAT WE EXPERIENCED?
The user-friendly interface of the semrush program for all seo-related improvements in the backend of any website.
Like we said, when running our site through the semrush seo program, it gave us a full site-audit as per the bought program which is for the hundred pages which would be crawable! This gave us a snapshot of errors, warnings and notices which could be perhaps be improved in the backend of the site. We went to work with our site. Having been given a detailed version of the errors of our site and how to fix these, it was simply about applying our knowledge and putting in the manhours to make improvements to the site!
Testing using semrush programs primarily for seo-practices namely onpage optimization on the site, helping improve the onpage content on the site along with numerous recommendations for improvements going forward.
After a month into the program and having tested on the dynamic site of headnorth.in, an exclusive travel agency out of Ladakh, India, servicing clients with end-to-end curated itineraries for regions of Ladakh, Himachal and Zanskar. Clearly showed exponential improvements across the three main headings namely errors, warnings and notices under semrush, primarily dealing with organic seo practices and technical seo practices. As we keep going, improving the site from these perspectives, and expanding the headnorth.in website as a brand, it is imperative to update content regularly for the most optimum result to show on the site.
The latest figures as shown in the last image shows clearly the improvements across all three errors, warnings, and notices from the SEO-perspective, consequently showing an improvement in the overall site health of 77% from 72%.
THINGS TO FOLLOW
- Believe in the seo approach organically from top-down hierarchy in any organization
- Be participative, be involved with your team and your seo-service providers
- Write the brand story together with your seo-providers
- Be on top of the industry knowledge and keep experimenting with creativity
- Be consistent, be collaborative in knowledge sharing
We would like to help grow interesting brands out there! Don’t hesitate to get in touch with us at rw@rinchenwangchuk
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